A lot of those updates were just minor spec bumps too, but even then Apple missed out entire new generations of CPU and left the rapidly advancing GPUs to stagnate. The MacBook Pro, iMac and Macbook Air all had periods where updates were only once every 2 years. The Mac Pro went 6 years without an update. Whilst the update rates have definitely improved in the last couple of years, probably in an attempt to counter those flat sales - and the M1 is absolutely disruptive to those who don't need Windows, just look at the rates of updates over the last 8 or 9 years. I noticed you avoided responding to my comment about Mac sales being flat for the last 8 years. Not sure you've read my bias quite right, since I am are entirely invested in the Apple ecosystem with a product in every category Apple produces, and I am a shareholder too. Why isn't there an M1 iPhone Mega Super Pro Plus model, so I can get me 16 GB of RAM and some USB 4 lovin? Is Tim Cook, et al, actually giving too much attention to the Mac? Heck, Apple is at the front of the line for all of TSMC nodes. Then I remembered that Apple just recently disrupted the PC business with the M series, and there is still another year and then some of more powerful M series releases just to fill out the existing Mac product line. Just the other day, I too was thinking to myself, gee, I wish that Tim Cook would give the Mac more attention. It's a bold move to voice your opinions so forcefully on AI. Thank you, so much, for your completely unbiased reading of the results. I wish Cook would give the Mac more attention, but it's obvious he doesn't care about it at all. This is a real shame, as Mac growth had real momentum until ~2012.
Apple has essentially run out of people who will fork out for Macs, whose prices continue to rise. Sales of all computers are up significantly in the pandemic. Mac sales are growing with the market, not outperforming as they should be. Wishy washy language like "The demand feels very strong right now" doesn't really say anything. Sales according to third parties have been largely flat since about 2012, which is corroborated by Mac's market share being stuck at 10% for a very long time. Interesting that they don't report sales, companies stop doing that when numbers are no longer impressive. In fact, 2016's Mac revenue was down on 2015. Also, since soldered RAM has been a thing since 2015 with no appreciable bump in revenue there must have been a drop in sales to keep revenue flat (or no one upgrades the RAM, unlikely). I wonder how much of that extra revenue is down to the estimated $40-50 for the M1 vs the $200+ for the Intel CPUs. "Mac growth continues unabated" is pretty misleading.
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